Federal Ammunition Reloads as National Sponsor of Pheasants Forever and Quail Forever

Pheasants Forever and Quail Forever are proud to announce Federal Ammunition as a renewing national sponsor, including its title as the Official Ammunition Sponsor of The Habitat Organization. The renewal continues a partnership that has existed since the mid-1980s between the world’s leading ammunition manufacturer and North America’s foremost upland habitat conservation group.

“Spanning four decades, Federal Ammunition has recognized the connection between their customer base, healthy bird populations, and publicly accessible lands,” said Chris Kalis, vice president of corporate partnerships for Pheasants Forever and Quail Forever. “Their brand speaks directly to the mission work accomplished by our chapters, members, and partners on a daily basis. As a company who covets conservation of wild things and wild places, we’re proud to call them part of the Pheasants Forever and Quail Forever family.”

Included in its sponsorship, Federal Ammunition has an on-box royalty program that donates a portion of proceeds from the popular Prairie Storm and Upland High Velocity shotshell ammunition lines to habitat conservation projects nationwide. The company also supports Pheasants Forever and Quail Forever land acquisition projects in Minnesota which can be viewed on the organization’s Public Land Acquisitions Map web application. 

“Creating community and conserving our heritage are in the mission statement of Federal Ammunition and our continuing partnership with Pheasants Forever and Quail Forever aligns perfectly,” said Jason Nash, Federal’s VP of Marketing.  “Their mission connects local communities across the country and their conservation and outreach efforts truly do conserve our hunting heritage,” continued Nash.  “Our dedicated employees here in Anoka, MN, are not only passionate about their jobs, they are users of our products like the many members of Pheasants Forever and Quail Forever. They work day in and day out to provide the highest quality American made ammunition such as our renowned Prairie Storm or Upland loads.”

Federal Ammunition will be recognized as the presenting sponsor of National Pheasant Fest & Quail Classic, continuing a long-term partnership to celebrate the nation’s largest gathering of upland hunters. In 2024, National Pheasant Fest & Quail Classic will return to Sioux Falls, South Dakota, on March 1-3. The company will also continue to be a sponsor of the organization’s On the Wing eNewsletter and the 2023 Rooster Road Trip. 

About Federal Ammunition

Federal, headquartered in Anoka, MN, is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. From humble beginnings nestled among the lakes and woods of Minnesota, Federal Ammunition has evolved into one of the world's largest producers of sporting ammunition. Beginning in 1922, founding president, Charles L. Horn, paved the way for our success. Today, Federal carries on Horn's vision for quality products and service with the next generation of outdoorsmen and women. We maintain our position as experts in the science of ammunition production. Every day we manufacture products to enhance our customers' shooting experience while partnering with the conservation organizations that protect and support our outdoor heritage. We offer thousands of options in our Federal Premium and Federal® lines-it's what makes us the most complete ammunition company in the business and provides our customers with a choice no matter their pursuit.

About Pheasants Forever and Quail Forever 

Pheasants Forever and Quail Forever make up the nation's largest nonprofit organization dedicated to upland habitat conservation. This community of more than 400,000 members, supporters and partners is dedicated to the protection of our uplands through habitat improvement, public access, education and advocacy. A network of 754 local chapters spread across North America determine how 100 percent of their locally raised funds are spent — the only national conservation organization that operates through this grassroots structure. Since its creation in 1982, the organization has dedicated more than $1 billion to 575,000+ habitat projects benefiting 24 million acres.

Media contact
Jared Wiklund