Federal Premium Reloads as Official Ammunition Sponsor of Pheasants Forever

Federal Premium Ammunition has renewed its status as Pheasants Forever and Quail Forever’s Official Ammunition Sponsor. The renewal continues a partnership that has been ongoing since in the mid-1980s between one of the world’s leading ammunition manufacturers and the nation’s leading upland conservation organization. 
 
"Upland habitat critical to pheasants, quail, and countless other species is imperiled today, and we need champions like Pheasants Forever and Quail Forever leading efforts to put quality cover on the ground,” said Ryan Bronson, Federal Premium’s public policy and conservation manager. “Our major sponsorship of Pheasants Forever and Quail Forever is one way we are trying to make sure our customers have healthy populations of game to pursue, as well as places to hunt."
 
In addition to providing sponsorship support to Pheasants Forever and Quail Forever, Federal Premium® Ammunition has an on-box royalty program that donates a portion of the proceeds from the popular Prairie Storm line, as well as the Premium Upland Loads, to the nation’s leading upland conservation organization. Federal Premium® also contributes to Pheasants Forever and Quail Forever land acquisition projects, the most recent being the Minnesota Veterans Wildlife Management Area.
 
“Federal Premium continues to go above and beyond for upland enthusiasts, taking their role in providing quality ammunition to upland hunters as seriously as their role in conserving upland habitat,” explained Brad Heidel, director of corporate sales for Pheasants Forever and Quail Forever. “We are proud to call them our Official Ammunition Sponsor, as they truly value the link between hunting and habitat conservation.”  
 
As the Official Ammunition Sponsor of Pheasants Forever and Quail Forever, Federal Premium® provides the “In the Field” section of On the Wing, the organization’s monthly eNewsletter. Federal Premium® Ammunition is also sponsoring two main Pheasants Forever and Quail Forever events this year. The first is the nation’s largest event for upland hunters and habitat conservationists, the National Pheasant Fest & Quail Classic, being held February 20, 21 & 22 at the Iowa Events Center in Des Moines. The second is the 2014 Rooster Road Trip taking place this November. 
 
About Federal Premium® Ammunition
 
Headquartered in Anoka, Minnesota, Federal Premium® Ammunition has been providing hunters and shooters with high-quality rimfire, centerfire, and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world's leading ammunition manufacturer, ATK Sporting. For more information on Federal, visit www.federalpremium.com.
 
About Pheasants Forever
 
Pheasants Forever, including its quail conservation division, Quail Forever, is the nation's largest nonprofit organization dedicated to upland habitat conservation. Pheasants Forever and Quail Forever have more than 140,000 members and 745 local chapters across the United States and Canada. Chapters are empowered to determine how 100 percent of their locally raised conservation funds are spent; the only national conservation organization that operates through this truly grassroots structure.

Media Contact:
Jared Wiklund
(651) 209-4953
jwiklund@pheasantsforever.org