St. Paul, Minn. – October 8, 2024 - Pheasants Forever and Quail Forever are proud to announce Federal Ammunition as a renewing national sponsor, including its title as the Official Ammunition Sponsor of The Habitat Organization. The renewal continues a partnership that has existed since the mid-1980s between the world’s leading ammunition manufacturer and North America’s foremost upland habitat conservation group.
“Our partnership with Federal Ammunition is a cornerstone of Pheasants Forever and Quail Forever,” said Chris Kalis, vice president of corporate partnerships for Pheasants Forever and Quail Forever. “Our habitat mission dovetails perfectly with their brand, and our membership knows Federal will not only provide the highest quality shot shell around, but will also help protect the habitat where bird dogs love to roam in pursuit of upland birds. We’re proud to call Federal Ammunition a part of the Pheasants Forever and Quail Forever family.”
Included in its sponsorship, Federal Ammunition has an on-box royalty program that donates a portion of proceeds from the popular Prairie Storm and Upland High Velocity shotshellammunition lines to habitat conservation projects nationwide. The company also supports Pheasants Forever and Quail Forever land acquisition projects in Minnesota which can be viewed on the organization’s Public Land Acquisitions Map web application.
“Federal is proud to continue its sponsorship of The Habitat Organization. The conservation efforts that Pheasants Forever and Quail Forever have put on the ground is second to none and their strategy continues to drive the organization forward. Federal Premium Prairie Storm shotshells and our Premium Upland loads are popular with upland hunters targeting pheasants and other upland birds across the country. These trusted upland loads not only provide you with the highest quality American made product, but they also support the organizations through our royalty program creating and strengthening habitat,” said Jon Zinnel, Federal’s director of conservation.
As part of the renewal, Federal Ammunition will be recognized as the presenting sponsor of National Pheasant Fest & Quail Classic 2025 in Kansas City, Missouri on March 7-9, 2025. The company will also continue to be a sponsor of the organization’s On the WingeNewsletter and the 2024 Rooster Road Trip.
About Federal Ammunition
Federal, headquartered in Anoka, Minnesota, is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. From humble beginnings nestled among the lakes and woods of Minnesota, Federal Ammunition has evolved into one of the world's largest producers of sporting ammunition. Beginning in 1922, founding president, Charles L. Horn, paved the way for our success. Today, Federal carries on Horn's vision for quality products and service with the next generation of outdoorsmen and women. We maintain our position as experts in the science of ammunition production. Every day we manufacture products to enhance our customers' shooting experience while partnering with the conservation organizations that protect and support our outdoor heritage. We offer thousands of options in our Federal Premium and Federal® lines-it's what makes us the most complete ammunition company in the business and provides our customers with a choice no matter their pursuit.
About Pheasants Forever and Quail Forever
Pheasants Forever and Quail Forever make up the nation's largest nonprofit organization dedicated to upland habitat conservation. This community of more than 477,000 members, supporters and partners is dedicated to the protection of our uplands through habitat improvement, public access, education and advocacy. A network of 754 local chapters spread across North America determine how 100 percent of their locally raised funds are spent — the only national conservation organization that operates through this grassroots structure. Since its creation in 1982, the organization has dedicated more than $1 billion to 580,000 habitat projects benefiting 28.8 million acres.
Media Contact
Casey Sill
402-657-4143
csill@pheasantsforever.org